Lemonade Heroes Rooftop Portrait Party

To get photos of entrepreneurs for the book and tv series, I rented a bar on a rooftop and set up a red carpet for business owners. Photographer Helene DeLillo created portraits of all the attendees, and founders of all different kinds of companies got to mingle.

All photos by Helene DeLillo, property of Aaron Sylvan and Lemonade Heroes®.

 

Lemonade Heroes Rooftop Party - photo by Helene DeLillo

Lemonade Heroes Rooftop Party – photo by Helene DeLillo

Courtney Spritzer, Stephanie Abrams (photo by Helene DeLillo)

Courtney Spritzer, Stephanie Abrams (photo by Helene DeLillo)

Anna Akbari (photo by Helene DeLillo)

Anna Akbari (photo by Helene DeLillo)

Ray Bengen (photo by Helene DeLillo)

Ray Bengen (photo by Helene DeLillo)

Lemonade Heroes Rooftop Party (photo by Helene DeLillo)

Lemonade Heroes Rooftop Party (photo by Helene DeLillo)

Christopher Callender, Alexander Almonte (photo by Helene DeLillo)

Christopher Callender, Alexander Almonte (photo by Helene DeLillo)

Sarah Gartner, Gideon Gartner (photo by Helene DeLillo)

Sarah Gartner, Gideon Gartner (photo by Helene DeLillo)

Lindsey Holmes (photo by Helene DeLillo)

Lindsey Holmes (photo by Helene DeLillo)

Tara Magalski, Kim Kois McConnell (photo by Helene DeLillo)

Tara Magalski, Kim Kois McConnell (photo by Helene DeLillo)

Andre Mohr (photo by Helene DeLillo)

Andre Mohr (photo by Helene DeLillo)

Hakim Taliaferro (photo by Helene DeLillo)

Hakim Taliaferro (photo by Helene DeLillo)

Amanda Parkes (photo by Helene DeLillo)

Amanda Parkes (photo by Helene DeLillo)

Mitch Slater (photo by Helene DeLillo)

Mitch Slater (photo by Helene DeLillo)

Janet Esquirol (photo by Helene DeLillo)

Janet Esquirol (photo by Helene DeLillo)

Michael Forrester (photo by Helene DeLillo)

Michael Forrester (photo by Helene DeLillo)

Aaron Sylvan speaking with guests at the Lemonade Heroes Rooftop Portrait Party (photo by Helene DeLillo)

Aaron Sylvan speaking with guests at the Lemonade Heroes Rooftop Portrait Party (photo by Helene DeLillo)

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