


Lemonade Heroes at Javits Convention Center
As part of our casting call for entrepreneurs, Lemonade Heroes took out a booth at a trade show for small business.

Lemonade Heroes Rooftop Portrait Party
To get photos of entrepreneurs for the book and tv series, I rented a bar on a rooftop and set up a red carpet for business owners.

Speaking at Lemonade Heroes Yacht Party
I brought 500 entrepreneurs to a 210′ yacht, to audition for a TV Series on about the real journey taken by founders.

Lemonade Heroes Happy Hour 2012
Early in the Lemonade Heroes project, I wanted some of the participants to meet each other – so we hosted an after-work Happy Hour.