Four iconic designers who together defined the looks of 1960s, 1970s, 1980s, and beyond… all together for one spectacular discussion! I felt privileged to hear the thinking behind their works:
Tom Geismar is a founding partner of Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar & Haviv. Geismar has designed more than a hundred corporate identity programs, including Xerox, Chase Manhattan Bank, Best Products, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil.
George Lois, a master of Big Idea advertising was a pioneer of the landmark Creative Revolution in American advertising. His work includes iconic commercials and campaigns for Xerox, MTV’s “I Want My MTV”, VH1, Lean Cuisine; and Jiffy Lube.
Rudi Wolff was an art director at William Douglas McAdams with clients including Upjohn, Ciba, Pfizer, and Roche Laboratories.
Richard Danne began his independent career in Dallas, before practicing in New York City for 33 years (including Gips & Danne and Danne & Blackburn). His impressive clients included AT&T, Paramount, F.I.T. and NASA.
The discussion was led and moderated by Steven Heller, co-chair of the School of Visual Arts MFA Design, and Greg D’Onofrio, a designer, educator, and co-founder of Kind Company and Display, Graphic Design Collection.